Cross-posted from: http://harlankellaway.com/2014/03/02/online-branding-subtle-elements-to-help-web-impression/ (March 2, 2014)
I found myself in the midst of an interesting exchange a couple weeks ago — it was over whether Twitter handles should have underscores in them or not. The person questioning the underscores had been told to not use them period, but was unclear on why. It occurred to me that there are many subtle forms of online branding that folks who work on/with the Internet quite a bit eventually pick up, things that are obscure to more general users.
Here are a few examples of such online branding to think about when building an online presence.